Best Website Builders for Accounting Practices

If you’re still relying solely on referrals and word-of-mouth to grow your accounting practice, you’re leaving money on the table. According to recent data, 33% of CPA firms still don’t have a website, which means they’re invisible to the thousands of potential clients searching online for tax help and bookkeeping services every single day. The good news? Building a professional accounting website has never been easier or more affordable.

Grow your practice online

I’ve been writing about website builders since the days when “mobile-responsive” was a premium feature, not a given. That’s about as long as anyone outside of Silicon Valley has been seriously thinking about drag-and-drop website creation, and I’m genuinely impressed by how far these tools have come.

I’m going to skip the debate about whether you should hire a web developer versus doing it yourself, that’s a conversation for another day. Instead, I’ll focus on the fact that these website builders can now produce professional, client-worthy results without requiring you to know a single line of code.

It’s worth spending a weekend testing one of these website builders, even just so you can see how much the technology has evolved. Whether you like it or not, your potential clients are judging your professionalism based on your online presence. And there’s no excuse for not having one anymore.

The best website builders for accounting practices

Wix for flexibility and accounting-specific features

Squarespace for elegant, minimalist professional designs

WordPress for complete customization and control

CPA Site Solutions for accounting-specific templates and content

GetNetSet for budget-conscious tax professionals

How do website builders for accountants work?

All these website builders start with the same basic premise: you choose a template, customize it with your firm’s information, and publish it online. This opens up tremendous possibilities, since you can have a professional website live in hours rather than weeks, showcasing everything from your services and expertise to client testimonials and secure document portals.

Seriously, the only real limits are your imagination, the platform’s features, and how much time you want to invest in customization. Most platforms now include essential features like SSL security, contact forms, and appointment scheduling right out of the box.

Build your practice website today

Most website builders work in a pretty similar way. You start by selecting a template designed for professional services or accounting firms. These templates come pre-loaded with relevant sections like service descriptions, team bios, and contact information. Then you customize colors, fonts, and images to match your brand. Finally, you add your content, connect your domain, and go live.

The next step is actually populating your site with valuable content. Modern website builders make it easy to add blog posts about tax tips, create resource pages for clients, and even integrate with your practice management software. It’s kind of like having a 24/7 receptionist who never takes a break and always presents your firm in the best possible light.

Before we dive in: I don’t want to oversell things. What these website builders can do is impressive, but they won’t automatically flood your inbox with new clients. If you need complex integrations with your existing software or have very specific compliance requirements, you might still need professional help. But if you’re looking for a professional online presence that builds credibility and attracts new clients, these tools absolutely deliver.

What makes the best website builder for accountants?

How we evaluate and test apps

Our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site, we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.

There’s a reason that accounting firms are finally embracing website builders: the alternatives are either too expensive (custom development) or too limiting (social media only). The technology has matured to the point where even non-technical users can create professional, secure, and functional websites that actually help grow their practice.

Now that these website builders have been around for a while, there’s real competition between platforms. They’ve significantly improved in quality and now offer features specifically designed for professional services firms. If all you care about is getting online quickly, any of them will work. But we’ve reached the stage where specific features, pricing models, and ease of use matter more than ever.

So, to find the best website builders for accounting practices, I set some specific criteria:

I was looking for platforms that either cater specifically to accounting firms or offer robust features that professional services firms need. Tools that understand the importance of security, professional appearance, and client communication were essential.

I was evaluating the complete package, not just the website builder itself. This includes hosting, security, support, and additional features like email marketing and SEO tools that can help your firm grow.

Aside from all that, I also considered pricing (both initial and ongoing costs), ease of use, template quality, mobile responsiveness, and most important of all: can you actually create a website that makes your firm look professional and trustworthy?

How to use a website builder for your accounting practice

Interested in building your firm’s online presence but not sure where to start? Here are the key steps successful firms follow:

• Choosing a template that reflects your firm’s professionalism
• Adding essential pages (services, about, contact, resources)
• Integrating appointment scheduling and contact forms
• Setting up a blog for tax tips and updates
• Optimizing for local SEO to attract nearby clients
• Adding security features and privacy policies
• Creating a client portal for document sharing

Learn more about building your accounting website.

The best website builders for accounting practices at a glance

The best website builder for flexibility and accounting features

Wix

Wix pros:

• Over 800 templates with accounting-specific options
• Wix Bookings for client appointments included
• Excellent drag-and-drop editor
• Free plan available to test features

Wix cons:

• Can feel overwhelming with so many options
• Monthly costs add up with premium apps
• Site speed can be slower with many features

Wix stands out as the best for accountants in 2025 as it’s beginner-friendly, has a free plan, and offers hundreds of professional tools and apps. What really sets Wix apart for accounting firms is its comprehensive approach to business features, you’re not just getting a website builder, but a complete business platform.

Essential features for large-scale businesses include accepting one-time/recurring payments via credit card terminals, online checkout, invoicing, subscriptions, and manual entry. The platform’s Wix Bookings feature is particularly valuable for accounting firms, allowing clients to schedule consultations directly through your website.

Wix’s Core plan at $29/month offers 50 GB storage, basic e-commerce features, payment processing, and scheduling, plus 5 site collaborators and a basic marketing suite. This makes it an excellent value for small to medium-sized firms that want room to grow.

One standout feature is Wix’s AI-powered website builder. You can literally describe your accounting practice, and it will generate a complete website with appropriate content, images, and structure. While you’ll still want to customize it, this gets you 80% of the way there in minutes, not hours.

The platform also excels at integrations. Whether you need to connect with QuickBooks, add email marketing, or integrate with your practice management software, Wix’s App Market has you covered. Many apps offer free versions, though premium features typically cost $3-20 per month.

Wix pricing: Free plan available; Light plan at $17/month (removes ads); Core plan at $29/month (adds ecommerce); Business at $36/month; Business Elite at $159/month. Annual billing saves up to 50%.

The best website builder for elegant professional design

Squarespace

Squarespace pros:

• Stunning, modern templates perfect for professional services
• All-in-one platform with hosting, SSL, and analytics included
• Excellent mobile responsiveness out of the box
• Built-in SEO tools and email marketing

Squarespace cons:

• Less flexibility than Wix for customization
• Higher starting price for ecommerce features
• Learning curve for the style editor

For accounting firms that prioritize aesthetics and want a website that immediately conveys professionalism and trustworthiness, Squarespace is hard to beat. I like that Squarespace’s templates can be used from day one with minimal editing, which is perfect for busy accountants who don’t have time to tinker endlessly with design.

Squarespace pricing starts at $16 per month when billed annually and $25 per month when billed monthly. For that price, you get a fully featured website and a free custom domain for one year. The platform’s strength lies in its design philosophy, every template looks like it was custom-designed by a professional.

What’s particularly impressive for accounting firms is Squarespace’s built-in features for professional services. The platform offers payments management, accept one-time/recurring payments via credit card terminals, online checkout, invoicing, subscriptions, and manual entry. The platform even includes basic accounting features, though you’ll still want to use proper accounting software for your practice.

The Core plan at $23/month is ideal for most accounting firms, as it includes everything you need: advanced analytics, promotional pop-ups and banners, and the option to integrate your site with Mailchimp and Zapier. You also get a free Google Workspace account for one year, which is a nice bonus.

Squarespace’s approach to ecommerce is also worth noting. Unlike other platforms that charge transaction fees on lower plans, you won’t be charged transaction fees with any online orders on the Core plan and above. This makes it cost-effective if you’re selling digital products like tax guides or online consultations.

Squarespace pricing: Basic plan at $16/month; Core at $23/month; Plus at $39/month; Advanced at $99/month (all billed annually). 14-day free trial available.

The best website builder for complete customization

WordPress

WordPress pros:

• Complete control over every aspect of your site
• Thousands of plugins for any feature imaginable
• Highly cost-effective for tech-savvy users
• Best platform for SEO and content marketing

WordPress cons:

• Steeper learning curve than other builders
• Requires separate hosting purchase
• Ongoing maintenance and updates needed

WordPress powers over 40% of the internet for good reason, it offers unmatched flexibility and control. For accounting firms willing to invest a bit more time upfront, WordPress can deliver exactly the website you envision without the limitations of proprietary platforms.

Hostinger offers some of the best WordPress hosting plans in the market. Our managed WordPress hosting plans cost $2.99-$7.99/month. This makes WordPress potentially the most cost-effective option, especially for firms that want to avoid ongoing monthly fees.

The real power of WordPress lies in its ecosystem. You should consider an accounting firm theme for your WordPress site for a variety of reasons… WordPress themes take the guesswork out of the design process. Premium accounting themes typically cost $50-100 as a one-time purchase and include features specifically designed for CPAs.

WordPress plugins are important for improving the functionality and user experience of accountant websites. These plugins automate bookkeeping, invoicing, and compliance management. Want to add appointment scheduling? There’s a plugin. Need a secure client portal? There’s a plugin. Want to integrate with QuickBooks? You guessed it, there’s a plugin.

The main consideration with WordPress is that you’re responsible for more of the technical details. WordPress website maintenance depend on who performs the maintenance. In-house maintenance ranges from $0 to $300, plus wages of employees, while freelancers cost $500 to $5000 and agencies cost $3000 to $100,000.

WordPress pricing: The cost of building a WordPress website is $100 to $500 to $3000, or even $30,000 and more depending on complexity. Ongoing hosting costs typically $3-30/month.

The best website builder for accounting-specific features

CPA Site Solutions

CPA Site Solutions pros:

• Built specifically for accounting and tax professionals
• Includes tax content and calculators
• Secure client portal included
• 60-day free trial

CPA Site Solutions cons:

• Higher monthly cost than general builders
• Less design flexibility
• Limited to accounting industry features

CPA Site Solutions optimizes the marketing for your firm, including modern website design and attracting new leads with Pay-Per-Click Advertising, SEO, and Social Media. This isn’t just a website builder—it’s a complete digital marketing platform designed specifically for accounting professionals.

What sets CPA Site Solutions apart is its industry-specific content. Get a custom accounting website or choose from over 150 ready to go accounting website designs, all with rich and relevant content. This includes tax guides, financial calculators, and client resources that would take months to create yourself.

The Silver plan at $80.00 per month, offering essential services for cost-conscious firms, though most firms will want the Gold plan or higher for additional features. The platform includes everything from secure document sharing to email marketing tools designed specifically for tax season.

The real value proposition here is time savings. Content features in CPA Site Solutions is outstanding, with all plans offering access to an automated monthly client newsletter, business strategies articles, an investment strategies section. You’re not just getting a website, you’re getting a content marketing system.

CPA Site Solutions also handles the technical details that matter for accounting firms. SSL certificates, secure client portals, and payment processing are all included and configured correctly for compliance requirements.

CPA Site Solutions pricing: For as low as $85.00 a month.

Other website builders worth considering

While the five platforms above are my top picks for accounting firms, several other options deserve mention:

Weebly: Now owned by Square, it’s a good choice if you’re already using Square for payment processing.

GoDaddy Website Builder: Fast setup and good for very basic sites, though limited in features.

Webflow: Powerful but complex—best for firms with dedicated marketing staff.

CCH Site Builder: From Wolters Kluwer, integrated with CCH tax software but limited to their ecosystem.

Jimdo: AI-powered builder that’s very easy to use but lacks accounting-specific features.

How to build your accounting website

Ok, so you know your options, but…now what? Here’s a practical roadmap for getting your accounting website live:

First, define your goals and audience

Before choosing a platform, clarify what you want your website to achieve. Are you targeting small businesses or individuals? Do you specialize in certain industries? Your answers will guide your platform choice and content strategy.

Next, gather your essential content

• Firm overview and mission statement
• Service descriptions with clear pricing (if applicable)
• Team bios and professional credentials
• Client testimonials and case studies
• Contact information and office hours
• Privacy policy and terms of service

Then, choose your platform based on priorities

If design matters most, go with Squarespace. If you want maximum features, choose Wix. If you’re tech-savvy and want control, pick WordPress. If you want industry-specific tools, select CPA Site Solutions or GetNetSet.

Finally, optimize for client acquisition

• Add clear calls-to-action on every page
• Implement appointment scheduling
• Create valuable content (tax tips, deadline reminders)
• Optimize for local SEO with location pages
• Set up Google My Business integration
• Add trust signals (certifications, associations, testimonials)

The cost and compliance implications

Building a website for your accounting practice involves more than just the monthly platform fee. Here’s what to budget for:

Essential costs

• Platform subscription: $16-159/month
• Domain name: $15-50/year
• SSL certificate: Often included, otherwise $50-200/year
• Email hosting: $6-15/user/month
• Premium themes/templates: $50-200 one-time

Optional investments

• Stock photos: $10-50/month
• Email marketing: $10-100/month
• SEO tools: $20-100/month
• Content writing: $50-500/article
• Initial setup help: $500-5,000

Your website must comply with various regulations. Include clear privacy policies, terms of service, and disclosures about your professional credentials. If you’re collecting client information online, ensure your platform is SOC 2 compliant and uses proper encryption.

What’s next for accounting websites?

The landscape of professional services websites is evolving rapidly. AI-powered chatbots are becoming standard for answering common tax questions. Integrated client portals that connect with practice management software are increasingly expected. And mobile-first design is no longer optional, over 60% of searches for accounting services now happen on mobile devices.

We’re also seeing a trend toward more interactive features. Calculators for tax estimates, interactive service comparisons, and even basic tax preparation tools directly on accountant websites. The lines between websites and web applications are blurring.

Perhaps most importantly, clients increasingly expect the same level of digital sophistication from their accountant that they get from other service providers. A professional website is no longer a nice-to-have, it’s table stakes for growing your practice in 2025.

Making your decision

Choosing a website builder for your accounting practice ultimately comes down to balancing your technical comfort level, budget, and desired features.

If you want the most flexibility and features with minimal technical knowledge, Wix offers the best overall package with its extensive template library and built-in business tools.

If professional design is your top priority and you want something that looks great immediately, Squarespace delivers stunning templates that need minimal customization.

If you’re comfortable with technology and want complete control over your site, WordPress provides unlimited possibilities at the lowest ongoing cost.

Most platforms offer free trials. Take advantage of these to build a basic version of your site before committing. The best website builder is the one you’ll actually use to maintain and update your online presence regularly.

Your website is often the first impression potential clients have of your firm. In an industry built on trust and professionalism, that first impression matters more than ever.